Imagery and Signet Rings

The signet rings are a tool to enrich visual materials. By placing the rings over photos, you not only create a recognizable visual identity but also add extra visual depth and focus.

The use of signet rings is not mandatory. If you do use them, there are several possibilities:

• As a layer: Place the ring over your image.
• As a mask: Use the ring to highlight a part of your photo.
• As a collage: Combine multiple photos.

By placing the signet rings as a layer over a photo, you draw attention to specific parts of the image.

Practical tips:

• To create more dynamic and interesting compositions, it is best to place the signet rings off-center on the image.
• Position the rings so they frame the most important part of the photo.
• Ensure the white lines have sufficient contrast with the background.
• You can place an element from the photo (such as a hand, an object, or part of a person) in front of the rings. This creates a sense of depth and makes the design more lively.

In addition to being used as a layer, the signet rings can also be used as a mask. In this technique, an image is placed within the rings, so the shape of the rings determines the crop of the image. The area outside the rings remains empty or is filled with a background colour.

To make the design more dynamic, part of the image can be placed outside the mask. This breaks the frame of the rings and creates a sense of depth, as if the subject is emerging from the image. Use this technique functionally to add focus or tell a story.

Another application of the signet rings is to create a collage. In this method, the ring-shaped areas between the lines are filled with different images. Together, these images form a single, coherent visual story or highlight various aspects of a subject, such as a researcher and their research.

Limited and Purposeful Use

This technique creates a rich and complex image. Due to its high visual impact, its use is reserved for special, high-impact communication materials, such as:

• Large formats, like posters or exhibition stands.
• Covers of important publications, such as an annual report or strategic plan.
• Campaigns for special events, such as an anniversary or open day.