The rings are one element of our visual identity. These seven rings are not only a decorative element, but are also an abstract representation of the university seal and symbolise the university's seven faculties. They represent connection, growth and the reach of the academic world.
Each successive ring is 120% larger than the previous one. The stroke weight depends on the format: for sizes up to and including A1, the stroke is 0.5 pt. thick; for A1 and larger, it is 1 pt. thick.
NOTE: The use of the rings is optional. They can be effective for some applications but they are not a compulsory element.
Use
You can use the rings in several ways:
- As a layer: Placed over photographs to create depth and a branded feel. See also: Imagery and rings)
- As a pattern: Used on solid colour areas to create an abstract, graphic background.
- As a frame or mask: Placed over images to create a focal point.
Please note: You can move the rings, but when scaling or cropping them, make sure that the innermost, smallest ring remains fully visible. This ensures the element remains recognisable.
Use of accent areas
In addition to the lines themselves, the spaces between the rings can be used as visual accents to add depth or focus to a design.
An accent area is the ring-shaped space enclosed between two rings. It always spans three rings, with one ring running through the centre of the area.
Guidelines:
- The accent area should support the design, not dominate it. It is a tool to make the layout more interesting.
- The accent area must always be logically connected to the rings and should never be used as a separate, floating element.
- In a design, one accent area can be applied in five different positions, as shown in the illustration below.
- The accent area is always white with 20% transparency, which may be increased to 50% if the background requires it.
