To ensure our logo is identifiable, we use the 'droplet' on backgrounds that are not solid white or blue, such as photographs or sections in a faculty colour.
The droplet is a white shape whose curve is derived from the university seal. It improves the visibility of the logo, regardless of the background image or colour.
Using the droplet
When using the droplet, the following applies:
Shape and colour: The droplet is always white and has a fixed, curved shape.
Position: The droplet has a fixed anchor position: in the bottom-left corner of the layout (e.g., on a page, poster, or image).
Logo placement: The 'Universiteit Leiden' logo has a fixed, central position within the droplet.
Dimensions
The proportions of the droplet are linked to the logo and the A-series paper size being used:
- The height of the droplet is twice the height of the logo.
- The width of the droplet is equal to half the width of the A-series size being used (e.g., A3, A4, A5).
Exceptions
Droplet does not fit in the bottom-left corner
Sometimes the droplet element does not fit in the standard bottom-left corner position: for example, a roll-up banner with plants or furniture in front. You may then place it in the top-left corner instead. Use a mirrored version of the droplet with the curve facing down.
The logo would be too small
If using the droplet element would make the logo unclear or too small, use the alternative form based on the university rings. This was designed to ensure the logo remains identifiable on small backgrounds.
