The Leiden University logo consists of two elements, which may not be used separately:
- The logomark: the seal with Minerva
- The wordmark: the name 'Universiteit Leiden'
The logo is the most important visual element of our visual identity and symbolises our history, which dates back to 1575.
In addition to the basic logo, there are a number of variations and exceptions.
About our logo
Guidelines
White space
Make sure there is enough space around the logo to ensure it remains clearly visible. Maintain a minimum clear space equal to 1/3 of the seal's height on all sides.
Background colour
Always use the logo on a blue or white background. If you want to use it on a background that is not blue or white, such as a photograph or a background in a faculty colour, use the 'droplet' version instead.
Reversed logo
Use the reversed logo on blue backgrounds. The seal remains unchanged; only the wordmark changes colour.
Note: When using the logo on a dark background, check that it is being used correctly: Minerva must always be white.
File formats
The logo is available in various file formats. The vector file is typically used for print, while the bitmap file is used for digital applications, such as web pages.
Understanding Vector and Bitmap
Different versions
Faculty logos
Versions of the logo are available for the faculties, which include the faculty name.
Versions of the logo are also available for various other organisational units. This will be added to the Brand Portal.
International logo
If you are developing English communications for an international audience, you can use the international logo with the addition of The Netherlands.
Please note: We always use the words Universiteit Leiden in our logo, so you cannot change this to Leiden University.
Exceptions
- A vertical version of the logo is available for use in spaces too small for the standard horizontal version.
- A version with an enlarged wordmark is available for use on buildings.
- A single-colour (white) version of the logo is available for use on solid-coloured surfaces (e.g., a bag, sweater or pen).