A good briefing is essential for creating photos that align with Leiden University's visual identity and goals. Use the points below as a guideline to provide the photographer with clear and complete information.
Purpose and Usage
Specify what the photos will be used for:
- Publication (e.g., website, social media, press release, brochure)
- Internal use (e.g., reporting, intranet)
Explain the desired atmosphere or message you want to convey (e.g., professional, informal, inspiring, etc.).
Target Audience
Who do you want to reach with the photos? Consider prospective students, researchers, colleagues, or external partners. This will influence the style and setting.
Desired Style
If possible, refer to examples from the university's existing visual language.
Consider:
- Natural light
- Active situations versus posed shots
- Diversity and inclusion
- A sense of space, recognisability, and context (e.g., featuring recognisable Leiden locations)
Location and Planning
Coordinate the following:
- Where and when will the photoshoot take place?
- Are appointments necessary, or does the location owner need to give permission?
- How much time is available?
Delivery and Deadline
Agree on:
- The deadline for delivery
- Format and resolution (minimum 300 dpi for print)
Contact Person
Appoint a single point of contact for logistical and content-related coordination.
Questions? Please contact the Image editors.
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